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    Unified convenience store shelves convenience store money have silver bullet


    As people living standard rise increasingly, convenience store shelves to commodity supply and demand variety request too more and more high, convenience store shelves simple appear drinks snacks already can't satisfy the people's needs.
    Added convenience store shelves commodities is convenience stores have to do, might as well learn unity convenience store its 7-11 convenience store shelves profitable silver bullet. In Taiwan, 7-11 is not only is a chain of convenience stores, more a marketing experts. According to introducing, the company will be based on the consumption data, external trend analysis and consumer behavior observation, the development of the corresponding own brand in the store and start. The weather is hot, cool feeling underwear will be introduced, and the weather dip, such as warm bag this product will be immediately listed. The company has the convenience store as understanding consumer purchasing behavior of the window, the development of the corresponding products, quickly through the widely spread of convenience store channel, will products sent to the user side. For example, in Taiwan, 7-11 observed before, as long as the cold temperature as high as 5 ℃, temperature dip 10 ℃, warm merchandise sales increase immediately, such as warm as long as below 15 ℃ package sales growth is 5 times. Therefore, 7-11 is good at is according to changes in the external environment, and then introduced such as warm bag, mask, raincoat, hot pot drinks and corresponding products. Currently include Shanghai, the Philippines and Taiwan, 7-11 convenience store by the uniform for the actual operation. "A few months ago, 7-11 cool feeling underwear in Shanghai within the store and try to sell, the effect is very good." Unified convenience store merchandise place commodity manager YueQiuGui said, was launched before, the company specialized products for enterprise for production, and is featured with high quality parity of the concept of clothing brand uniqlo made of similar products of the tender. Of course, most of us are independent brand stores, the convenience store shelves to add his own freedom brand goods is more difficult, but we can with different seasons of the customer's needs to add our convenience store shelves of goods, so we can change our convenience store shelves, and the unity of goods to meet the different needs of customers, can improve the convenience store sales.

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