How to manage sales convenience store shelves commodity to win more profit
The purpose of open a shop is profit, if we can win more profit? This is a lot of operators have a headache problem, experienced a convenience store operators all know, convenience store shelves best-selling products are cigarette class, beverages, followed by leisure food and the food type, here is a convenience store shelves for goods how to management and sales can win more profit.
First say is cigarette kind of goods, want to do this kind of convenience store shelves of goods, first, grasp the cigarette product items, the evaluation unmarketable cigarettes optimization and imported cigarettes added, to strengthen the vitality of category requirements; Second, to grasp the cigarettes margin, it is necessary to strengthen the tobacco order to meet the needs of the best-selling cigarette; Third, the entire confidence have the chance to sell cigarettes to stock up, and grasp the best-selling cigarette > = 6 days of daily sales inventory; Fourth, to grasp the traditional holiday sales of cigarettes, pay attention to sales information (the whole preferential) release and POP, nameplate apply, strengthen the festival's main category sales atmosphere, Fifth, in the optional cigarettes in the category, meet part of the old customer designated cigarette demand, guest feeling relationship purposes construction; The last is, grasp the reasonable inventory cigarette deposited, high-grade cigarette should have cheap cigarettes, cigarette top best stored in a dry place, avoid damp cause customers throw above.
And beverages products, to do this kind of convenience store shelves the goods on the first, grasp the seasonal change on beverage needs, small classification for ratio, tea drink, fruit juice, carbonated \ function, dairy products, water category of constructions of ratio analysis, optimize the structure, balance structure; Second, sales season should be considered when tank inside beverage display (tank gold display) and quantity of the format of a display, increase with the risk of sales and visual sales guide; Third, hold a whole sales opportunities of beverage preparation, grasp the popular drink > = 6 days of daily sales inventory; Fourth, to grasp the traditional festival of the family put beverage stock up (1.5 L and 2.0 L and 2.5 L), the main body of a small classification for carbonic acid, fruit juice, tea drinks, beer, Fifth, grasps the corresponding equipment normal maintenance and maintenance, to ensure that provide frozen drinks sold, beverage sales daily > = 8 bottle of drink, should double row surface or multiple rows of surface display; The last is to grasp the drink new products on the market promotion and accept, strengthen the management of the improvement of the category.
Then say leisure food, to do this kind of convenience store shelf products, first, the main fusi class class together with a leisure food, the average gross margin of 22%, accounting for fushi class (in addition to drink) 70% of the sales; Second, pay attention to the small classification spicy food, dried meat class, dry nuts, cool fruit, candy, puffed food, biscuit sales accounted for shelf distribution ratio, according to sales thinking whether to increase or optimization; Third, grasp the particularity of business needs, to the adjustment of the category, such as community types of stores, can consider children food rich and concentrated display, the main price with 1 ~ 4 yuan; Such as entertainment outlets, can consider spicy food, dry nuts, bottled xylitol choose more items change and outstanding display; Fourth, to try to introduce high margin of the second line brands, to promote new product manager, to promote the proper use of the brand, so as to improve the category gross sales purpose; Fifth, is to grasp the festival for the category influence, such as valentine's day, Christmas sales for chocolate effects, such as children's day, Spring Festival to candy sales impact to a reasonable preparation, outstanding display; Sixth, is to strengthen the inspection, timely will have quality problem of goods under the frame, often appear quality problem of the small like spicy food, dried meat class.
The simple about non food kind of goods, want to do this kind of convenience store shelves of goods: first, non food class sales should pay attention to the items filipina-american, conventional \ high margin, special requirements, structural factors such as comprehensive consideration; Second, the kind of food items price belt should be tendency of commercial properties, high consumption-oriented business circle in the choice of a commodity price Lord with the selected items, and at the same time, the brand needs higher.
Pay attention to a convenience store shelves commodity management and sales, improve the convenience store profits can quickly get effective.