As Asia's largest convenience store chain brand kingdom - 7-11 convenience store shelves goods sell like hot cakes secret believe a lot of convenience store inn-keeper want to know, now LePin shelf tell you, 7-11 convenience store shelves goods sell like hot cakes secret! Convenience store shelves goods sell like hot cakes secret one: psychological warfare era, "hospitality" is the most important "performance"
If you are in 7-11 beginning part-time job, in order, exhibition goods sold before, the first must bear in mind that the terms, that is "basic four principles" - "commodity enough", "the improvement of the management", and "clean", "kind service".
"Commodity enough" is "the customer required to complete the goods". Therefore, to implement with the assumption, the verification of the single product management, this in the
The former has repeatedly talked about.
"The improvement of the management" is "fresh goods at any time is enough". Convenience store shelves in check goods, shelves, still stay in a convenience store shelves
The goods on the to confirm its storage life and eliminate the overdue goods.
"Clean" is "keep the clean and comfortable". So, often clean the convenience store shelves is indispensable.
Finally, "kind service" is to make customers feel at home.
To often patronage guest, if can be greetings: "thank you very much for you before. You have to buy goods, how does it feel?" The customer will feel kind. So the interactions and the production of the dialogue. This is the hospitality face to face. Even if the guest hand a few coat, had no intention of buying, you hope he can try it on, can say, "this is this year's latest style", "don't try it?". As long as actively show sincerity, customer will try to look at. Because nowadays surplus materials, consumption of saturated, so, impulse buying became the mainstream, hospitality has very important significance. Theoretically all identity, but really is not easy. But, you will find that as long as it is a top salesman, anyone is so do. Between 7 and 11, some of the wife of shop-owner can naturally greeting guests, if she served as the manager, the store will most business is thriving. Emphasis is not on sale, but in order to let the customers purchase, would you like to "show"? After all, now already is completely service to win the era.
Secret 2: pomp and circumstance, merchandise will sell quickly
Purchase of goods will be on time in the convenience store display shelves. The convenience store shelves goods shelves and order the same important, both for with the display
Different ways, the sales of goods will be very different.
For instance, to come to the supermarket to buy dinner food customers, prior to the menu, what to buy in clear decided to buy a good purpose, have
Three great achievements. The rest is around the store, happened to see a goods, immediately judgment, into the basket, belongs to the impulse buying.
So, more important than ever is a convenience store shelves commodity display mode. Must pay special attention to is the customer eyes and of the row of surface width
. For example, in a convenience store shelves to sell apple, put in the 1.8 meters long convenience store shelves, a row of pendulum method, and a row of two or three row expand row
The pendulum method, its sales situation is very different.
Jeans stores in the past is divided into men and women use, separately; But merge planning into a spacious stores, row surface to expand into two times later
, give a person as long as go there, any size, type of jeans are very complete deep impression. So the customer will visit, buy a convenience store shelves
Commodity. If it is narrow stores, the customer is not considered stores, even the door would not.
If will have strong new product launch, and expected to be sold to a large number of replenish onr's stock,. At the same time in the convenience store shelves next frame drug,
Ensure that space, enlarge the row of surface to put, the result will be a customer's impulsive purchase. This is the basic 7-11 sales strategy.
Convenience store shelves commodity once sold, produce the vacancy in the inside of the goods look like "unsold". So, will push the goods
Forward, row surface will be placed in order, give a person strong promotion impression, it's not easy to lay their hands on the purchase.
In alignment looks be like simple, but often in the eye, so it is difficult. In the holy trace of cherry hill station shop, just a kind of new product --
- a toy snacks, and then put the two horizontal frame, a row is about twenty goods. That's the stunned. With toy snacks, toys just
Is the leading role, including ocean hall this model companies have made figures, and out of all kinds of series, is well received by the elderly welcome. And just because we don't know
In the box which the doll, so many people will be a large number of purchase. Bold display, put the two shelf row surface, but also in order to induce impulse
The type of purchase, it is the "main attack type display".
7-11 convenience store shelves goods sell like hot cakes secret a lot of, what is said above is only a small part of the convenience store shelves, and more goods sell like hot cakes secret we need to continue to explore!